Ginny Chen


The Task

Shoot a unique holiday campaign to thank the many Sloane fans and clients. 

about the Brand

Sloane Fine Tea Merchant is a Toronto based company. The Sloane story is about beauty. Beauty as told through the senses of taste, smell and sight. Sloane’s signature line of teas and tisanes (herbal teas) combine the finest loose leaf teas, exotic ingredients and artisanal techniques.

The Solution

An advent calendar inspired photo that showcased the holiday season, with family style Polaroid photos of the internal team sprinkled throughout. Some of the most popular winter flavours were featured as well. The suitcase used in the photo is an iconic Sloane display case, many clients would recognize from custom cupping sessions they would have with our tea sommeliers.  

A 7 days of Sloane gift guide was also incorporated into our social media accounts. It reconnected Sloane with existing retail vendors and highlighted local gifts for Torontorians to get excited about. 


Art diretion
Ginny Chen

Photo style
Ginny Chen

Ginny Chen

Sloane Fine Tea Merchant