Ginny Chen

creative niche

Creative Niche is always looking to start the year with appreciation. This year, they decided to send an unexpected gift box full of treats. 

The task

Develop a fun look and feel for this year's gift box.

The Goal

To thank their many clients for another year of success and do something unexpected after the buzz of winter holidays. 


About the project

With Creative Niche, it is always finding that balance between work and play. We wanted to showcase a professional, minimal, bold tone. Through the use of black and white, casual script typography, simple lines/illustration and placement, the overall design is playful yet practical. 

Art Direction


Creative niche